A Letter to E3: My Unrequited Love 4 U

Dear E3,

It’s been my lifetime dream (ok, since 7th grade when I first learned about the awesomeness that E3 is) to attend E3.

I was 12 years old, and back in 2000, E3 used to be a really overblown event, inundated with booth babes, fanboy bloggers, and what someone ultimately decided was unprofessionalism.

I wholeheartedly agree with that decision. By 2007, however, the entire event restructured, and became invite-only. Mostly to weed out bloggers and welcome “real” journalists (yay newspapers!).

The video game industry needed to change its public face in order to match the new market it was pursuing. Video games are no longer just for children (and many games simply aren’t for children). The gaming generation is aging, and the industry must age with it.  Plus, with the millions of dollars poured into game development and marketing, the video game industry needed to distance itself from Anime Expo and Comic Con (sorry) in order to be recognized and even more aligned with say, the film industry.

But still, E3 is filled with so much promise, so much excitement, forward thinking! So many things that I also care for, deeply admire, and would love to be a part of!

However, E3’s decision to privatize the convention meant that despite the fact that I was working as a college journalist, reporting to the largest target demographic that the industry would be interested in, I wouldn’t be invited. I’m in the trade, for a print paper, I’m not a fanboy (I’m not even a boy) or a blogger (except for here). I dutifully attended the sparse, almost dull first year of E for All, the consumer “replacement” for E3. It really didn’t cut it. I even more dutifully attended a second year at E for All, which proved to be even slower. I was deeply disappointed. I strove to bring back video game reviews and coverage at the Daily Bruin, both to serve my gamer-heavy readership and peers, as well as to better link the industry better with its consumers. I even dared to suggest more video game coverage at my internship, and got to write a silly little blurb on competitive “professional” video gaming.

All that I’ve done was not simply to build a resume for myself. It was largely to one day get to see you.

But this year, I got cancer, had to move home (with my parents) for medical care, and lost three jobs at college, one of which was my job at the Daily Bruin. The job that would qualify me for this year’s E3, which is now open for applying members of the media.

I’m sorry…the one year you’re available to me, and I can’t be there for you.

And now that I’m graduated, it’ll probably be a very long time before I find a job, let alone one that will qualify me as a member of media reporting on the industry (that’s my dream job, still).

But…I have cancer, so who knows if that can ever happen. I hate to pull the cancer card, but you (hopefully) and I both know that this is a card that no one wants to have.

I thought we were destined to meet, E3. But each time…my plans to attend you were foiled.

This year is the most frustrating of all, ESPECIALLY since, I assume, you are going to be revealing the next Hideo Kojima project.

Alas, perhaps we were never meant to be.

But I still ask you, from the depths of my heart to yours, if you will grant me access next year, whether I’m reporting or not. Just to be there, with you.

Nevertheless, I hope you have a good time this year. I’ll be keeping up with you.

With Love,

Jessica

Love. It was good knowing you.

Well kids, it’s over.

Kevin Love is leaving for the NBA. Hey, with a viable position in the top 10 draft picks, it’s no big surprise that our big man is heading out to play with the big boys in the big league.
We just hoped and dreamed that maybe, just maybe, Love would linger around at UCLA
for one more year…

We have too many regrets. Far too many. We have so many good players come in and out. This was supposed to be our year, our perfect balanced team, the winning team….and Love gave us the hope and prospect of this…

And now with him leading the pack to the NBA, we’ll find out soon whether Russell Westbrook decides to stay or go today (in a few hours), and Darren Collison in a few days.

If we lose Love, will we lose it all?

“Oh the places you’ll go! Today is your day. You’re off to great places! You’re off and away!” -Dr. Seuss

…and in a spirit of lightheartedness…

We’d better find a good crew of “rebound boys” heh heh